Business ethical failure - Worldcom with their audits Research Paper

Business ethical failure - Worldcom with their audits - Research Paper Example Upon the disclosure of massive accounting irregularities, WorldCom, which was the second biggest telecommunication company in the world, filed for insolvency in the summer of 2002 in the federal court of Manhattan. The major departures from the desired corporate behaviour experienced in the company came because of the failure of the directors to identify and effectively, combat abuses leading to the widespread culture of greed. The failure also resulted from irresponsible members within the corporation to perform their fiduciary duties to the shareholders (Pulliam & Solomon, 2002). The other failure resulted from lack of transparrency in the operations and the management of the company. There was no proper co-ordination between the board of directors and the senior management of the company. The system of checks and balances in the leadership of the company did not play its role leading to a complete failure of the system of governance. The real fraud in the company comprised of a series of topside manipulations to the accounting entries to cover dwindling earnings. Mostly, these comprised of wrong drawdowns of accumulated reserves from the acquizition program as well as other sources and innappropriate cost capitalizations that were to be added as expenses. In other words, according to Kuhn and Sutton (2006), it was a very good incident of the so called ‘books cooking’. The company overstated its earnings by about eleven billion dollars and its balance sheet by about seventy five billion dollars. Consequently, there was a shareholder loss of approximately two hundred and fifty billion dollars. The desirable market views of the company in the 1990s sustained by a number of acquizitions. During this time, WorldCom was in a constant mode of acquizition as the means of expanding its operations. In turn, this caused a very great pressure of keeping price of its stock high in

Loyalty in the exotic car market Assignment Example | Topics and Well Written Essays - 2500 words

Loyalty in the exotic car market - Assignment Example Although individuals might be quick to point out that brand loyalty affects decisions regarding Burger King or McDonald’s, Coca-Cola or Pepsi, or Toyota and Ford, it also impacts upon the way in which an individual views and ultimately integrates with an exotic car purchase; should they ever have the available resources to do so (Clinard & Berkey, 2013). Through such an examination it is the hope of this particular student that such a level of discussion can be useful with respect to apply the concepts of consumer and brand loyalty to the exotic car market; providing for the levels of success for firms that seek to promote brand loyalty as a means of increasing profitability and returning customer base. One of the first understandings concerning brand loyalty within the exotic car market has to do with research produced by Neil (2013). Within this particular piece of research, the authors indicate that several distinct psychological processes are entailed with the way the consumers make choices and identify with products. To a large part, this same psychological structure and framework is evident with respect to the way in which brand loyalty is predicated within other markets. The author indicates that brand loyalty within traditional consumer markets is predicated upon issues concerning trust, satisfaction, repeat purchase behavior, value, and other elements. However, within each particular market the way in which brand loyalty is exhibited is predicated upon a different set of metrics. In other words, the reader comes to understand that brand loyalty is ultimately products dependent. Essentially, the value and satisfaction that a given good or service represents to the consumer is based upon what that particular good or service is attempting to fulfill within the life of the consumer (Caplan, 2010). Likewise, within